The Unconventionals
How Rebel Companies Are Changing Markets, Hearts, and Minds - and How You Can Too
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
£0.00 for first 30 days
The Unconventionals
Buy Now for £7.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Mike O'Toole
-
Hugh Kennedy
About this listen
What do American Express, Converse, GE, and Lagunitas all have in common? They saw things differently.
We've had our expectations turned upside down by leading brands like American Express, Converse, and Waze, simply because they saw things differently. How did they do that? By questioning the prevailing wisdom which then created outsized results and lasting change. The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the CEOs, CMOs, and visionaries who had an idea that turned the unexpected into the expected, you will learn how to become unconventional, too!
©2019 Mike O'Toole and Hugh Kennedy (P)2021 Random House AudioListeners also enjoyed...
