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The Pumpkin Plan
- A Simple Strategy to Grow a Remarkable Business in Any Field
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 7 mins
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The Pumpkin Plan
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Summary
Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.
This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over, and he was chasing customers left and right, putting in 28-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers.
After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?
- Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
- Weed out the losers: In a pumpkin patch, small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
- Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.
Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
Includes exclusive author commentary throughout the audiobook and a bonus author interview at the end of the program.
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Critic reviews
"Every page, every chapter, as I read this book, I asked myself, ‘Michael E. Gerber, how come YOU didn’t think of that?’ Just remarkable! Just absolutely a remarkable book. A pumpkin! Who would have thought? Every one of you—entrepreneurs, business owners—read it! Do it now!" (Michael Gerber, author of The E-Myth and creator of the E-Myth Evolution)
"Another great read from Mike Michalowicz! Mike’s off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come." (Guy Kawasaki, author of Enchantment and The Art of the Start)
"Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting." (Seth Godin, author of We Are All Weird)
What listeners say about The Pumpkin Plan
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Overall5 out of 5 stars
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- Amazon Customer
- 07-12-22
Fab
One of the best books I have read so far enjoyed it. Always learning new stuff.
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- Tim Bevington
- 21-09-20
Loved this book
Loved it so much goty creative juices flowing and will implement my own PP with my new company
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2 people found this helpful
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- katie
- 01-12-21
Fantastic read
Any business owner should read this it’s certainly a game changer and fantastic read pitched at a clear level to understand
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- Adam DILGER
- 14-02-22
Very good
Very good. Principles of business, organisation and focusing on best products and services. Educating you to remove needless costs and focus on your best most profitable clients . Thumbs up
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- Marc Richardson
- 05-06-21
Essential listening
One of Mike's earlier books with 2020 updates. Love it!
There is great advice in here at every level for every business owner/operator.
Take a listen. It will be worth it.
Mike narrates his own books, has a great voice (not a voice that grates!) and chucks extra examples, stories and information in too.
All the tools he talks about are available to readers online.
Also, I highly recommend his other books. 💯
Fix this Next
Profit First
Clockwork
TPE
Get Different..........
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- Kevin
- 22-09-20
Excellent Book
Great book to listen to and is read by Mike himself. A must read for entrepreneurs
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- Anonymous User
- 27-03-24
Pumpkins
I like how helpful the works of Mike are. I'm using his techniques in my business.
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- Scott H.
- 28-03-22
Got a lot of important elements and concepts
Great story to cover all the important elements with additional ideas and questions - awesome
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- Amazon Customer
- 15-06-22
Easiest non-fiction I've heard in a long time
Mike Motorbike !!! Is the most entertaining and passionate reader I've heard in the longest while !! I still have 2 hours of listening left and honestly, time flies when you're having fun. Mike is brilliant to listen to. I will most definitely be investing in his other books. His funny little anecdotes make me chuckle OUT LOUD !
Great book. I shall be following his advice and implementing them into my business, glad I found you Mike XD
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- Amazon Customer
- 14-10-24
Fantastic Book
Great for helping you create an offer that stands out and enables you to learn how to get a business systemised so it runs without you.
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