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The Power of Storytelling

Captivate, Convince, or Convert Any Business Audience Using Stories from Top CEOs

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The Power of Storytelling

By: Jim Holtje
Narrated by: Sean Pratt
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About this listen

A guide to crafting unforgettable, attention-grabbing business communications – from speeches and letters to business plans - using stories from the world's top business leaders.

The world's foremost business leaders are also great storytellers. For example, industry titan Jack Welch has told how his mother instilled enough tough love and confidence in him to overcome the fact that he was the shortest kid in his class and had a severe stutter. Jeff Bezos, the founder of Amazon.com, often tells a story of setting up the company's first office in a converted garage.

The Power of Storytelling collects the best of these stories, which listeners can use to strengthen their own communication. It's great for anyone who needs to lead, inspire, and motivate an audience in a business setting, whether they're writing speeches, pep talks, interview talking points, employee letters, or Op- Eds. With anecdotes from Bill Gates, Sam Walton, Ted Turner, Steve Jobs, and many more, this is an inspiring and immensely useful audiobook.

©2011 Jim Holtje (P)2011 Gildan Media Corp Meetings & Presentations Personal Finance Public Speaking Words, Language & Grammar Business Career
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Critic reviews

"Thanks to Jim for a indispensable resource for leaders who aim to make a lasting impact with their words." (Dana Rubin, Director, New York Speechwriters Roundtable)
"Executives who know how to tell effective business stories will influence audiences, motivate employees, and get good media attention. All executives need to master this communication skill. The wisest of executives will turn to this book to learn how." (Joan Detz, Author of How To Write & Give A Speech)

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Disappointing

I had hoped to read about stories and get a sense of the history behind them. I had hoped to hear interesting stories from history and what makes a good story. Instead the book simply lists anecdotal snippets from famous business people. Some of these are just not that interesting and some sound like marketing homilies. It became un-listenable after a short while.

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