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The New Market Leaders

Who's Winning and How in the Battle for Customers

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The New Market Leaders

By: Fred Wiersema
Narrated by: P.J. Brown
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About this listen

 In the decade since renowned business strategist Fred Wiersema first began research for his No. 1 best seller, The Discipline of Market Leaders, profound changes have transformed the business world. Markets are more crowded than ever, and it is harder to attract and retain customer attention. We have entered an age of customer scarcity. Increasingly, fresh role models are needed to determine just what it takes to succeed when customers are the most precious resource.

The New Market Leaders examines the exciting, often unorthodox companies dominating the market and revolutionizing business. By providing new sales growth and market value indexes, Wiersema shows listeners how to recognize the movers and shakers in any industry - whether Internet-paced or more traditional.

©2001 Fred D. Wiersema, All Rights Reserved (P)17 4; 2001 Simon & Schuster Inc., All Rights Reserved Customer Service Economics Forecasting & Strategic Planning Leadership Management Marketing Personal Finance Business Project Management
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