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The LEGO Story

How a Little Toy Sparked the World’s Imagination

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The LEGO Story

By: Jens Andersen
Narrated by: Peter Cross
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About this listen

The extraordinary inside story of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family that still owns the company

"This book tells the story of how my family built the LEGO brand." —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner

It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.

This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen.

A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand.

Supplemental enhancement PDF accompanies the audiobook.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2022 Jens Andersen (P)2022 HarperAudio
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awesome book!

awesome book! it has a slow start so go with it, by the end it's fantastic overall!

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Enjoyed it, but needed family tree

Good but sometimes difficult to remember who everyone is especially if you’re not native. Would recommend

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A must read for any Lego fans

If you like Lego you will find this really interesting. Good to hear about the evolution of the product over the various decades.

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Fascinating!

It's amazing how rich and colorful the history of this company is before you even get to the bricks. a truly fascinating and entertaining listen.

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Initially slow but better as it went on

I almost gave up on this one - the first hour or two is Very slow, albeit well read. However, it got better and I enjoyed it through to the end - well read and an interesting subject

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