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  • The Growth Gears

  • Using a Market-Based Framework to Drive Business Success
  • By: Art Saxby, Pete Hayes
  • Narrated by: Derek Botten
  • Length: 4 hrs and 9 mins
  • 4.0 out of 5 stars (1 rating)

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The Growth Gears

By: Art Saxby, Pete Hayes
Narrated by: Derek Botten
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Summary

Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you’ve ignored one of the most important aspects of an expanding business, working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming your business into a market-focused organization.

This book provides a simple framework as well as tools and action steps for identifying and adding these "gears" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In this book, you will learn how to:

  • Determine if your business is operationally oriented or market oriented
  • Identify opportunities for business growth
  • Understand why marketing execution is sometimes not effective
  • Assure ongoing market relevance
  • Increase the returns on your marketing programs

Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!

©2016 Art Saxby and Pete Hayes (P)2016 Art Saxby and Pete Hayes
Forecasting & Strategic Planning Management Marketing Business Customer Service
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Good inspirational and practical advice and exampl

Overall good, I would have given it 5 stars, but dropped 1 star because the numerous diagrams and charts that are referred to throughout the book, aren't included with the audible version. We'll worth reading, but I'd recommend buying a print copy instead - unless Auible include the collection of diagrams and charts as additional pdf download. Its a bit old now, but the principles remain the same, and they keep the book's website updated, so you can always go there and refer to the latest case studies, tech etc.

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