The Consistent Consumer Revised and Expanded cover art

The Consistent Consumer Revised and Expanded

Preview

£0.00 for first 30 days

Try for £0.00
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

The Consistent Consumer Revised and Expanded

By: Ken Beller, Steve Weiss, Louis Patler
Narrated by: Aidan Hinshaw
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £18.99

Buy Now for £18.99

Confirm Purchase
Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future - and what they are likely to buy as a result.

Ken Beller, Steve Weiss, and New York Times best-selling author Louis Patler offer a values-based profiling system with six proprietary value populations you can use to quickly and effectively shape marketing strategy and increase the impact if your brand. With The Consistent Consumer as your guide, you'll learn how to make an instant connection with consumers, increase sales by learning what really drives consumer spending, enhance market share with products that speak to core values, motivate groups more effectively with customized messages, and influence consumer buying decisions for years to come.

The authors offer successful case studies from industries such as quick-serve restaurants, home improvement, and sports and entertainment, along with dozens of sales, marketing, and management insights that will teach you how a values-based system will help you brand your product at a much deeper, more enduring, and ultimately more consistently profitable level.

©2008 LTS Press (P)2017 LTS Press
Marketing
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

Magnetiize: Stop the Chase. Understand the Change. Take Control of Your Future cover art
Which Side of History? cover art
The Locust and the Bee cover art
Selfish, Scared and Stupid cover art
Someone Has to Say It cover art
Twilight of American Sanity cover art
Defending the Free Market cover art
Present Shock cover art
The Fourth Turning Is Here cover art
Hustle & Float cover art
Thou Shall Prosper cover art
Winning the Story Wars cover art
Citizens cover art
Trekonomics cover art
Them cover art
The Good Country Equation cover art

What listeners say about The Consistent Consumer Revised and Expanded

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.