Innovation is so essential in business today, and yet, at the same time, is so rarely properly applied or implemented. Most businesses are founded on the back of a great idea, a true piece of innovation or a realization that something could be done differently or better. But innovation is a sequence of ideas and actions that will take you forwards into the future, not a one-off event.

One of the prime reasons that businesses fail is because they run out of ideas or the energy to pursue them. They also often lack the discipline and process to put those ideas into practice. In The Business Leaders Essential Guide to Innovation, renowned business adviser Stephen Dann sets out the methods, the tools, and the techniques to enable your business to create ground-breaking ideas and implement them.

Whether you are a business owner, director, or entrepreneur, The Business Leaders Essential Guide to Innovation enables you to progress the right ideas with the greatest opportunity for your business, and to invest your time in developing new concepts and ideas that will give you a robust way forward.

You will discover:

• How to generate new ideas.
• How to select the best ideas.
• How to develop and deliver innovation.
• How to keep innovation projects on track.
• The process to ensure your plans are implemented.
• What's going to get in your way.

About the author: Stephen Dann is a creative thinker, innovator, marketer, strategist, author, and renowned business adviser. He has built and led marketing teams in five major organizations building high performing teams, harnessing new technology, and innovative approaches. Stephen openly shares his tried, tested, and innovative approaches with entrepreneurs, business leaders, and their teams.