'Shivam Shankar Singh and Anand Venkatanarayanan's stellar examination of how modern conjurers apply the art of perception management to shape reality uses wonderful Indian epics and pop culture stories to convey complex information-warfare concepts like reflexive control, cybercriminal psychology, and how authoritarians exploit the information environment to solidify power. A breath of fresh air showcasing information operations topics outside typical Western case studies, their work has pressing relevance to a global audience of laypersons and experts alike. I am excited to recommend this book to friends and colleagues.'

- Cody Gentry Barrow, information warfare expert, former senior intelligence officer, The Pentagon

'This is a beguiling and fascinating story of the worlds we have created and now live in. It sees WhatsApp and Facebook as imagined communities no more or less than nation states and religious groups, bonded and sustained by ritual and story-telling, novelty and community. Uniquely Indian, drawing on ancient myth and religious traditions, yet universal. The authors show us why we should fear the power of the gods that rule these new worlds no less than those that ruled the heavens and earth in centuries past. Their ability to shape our reality is perhaps greater than any more earthly, geographical and physical power. Nation states and political parties are both threatened by this new source of power, and ruthlessly exploiting it. Perhaps the most important battle of the century ahead will be the one for people's minds, the victor the one best able to conjure a reality people want to believe in, real or not.'

- Group Captain Keith Dear, former intelligence officer, Royal Air Force, former advisor to the Prime Minister (UK) on defence modernisation, science, technology and the Integrated Review

'As societal interactions get digitized, a crucial bastion of human agency-the ability to interpret reality via information-comes under attack. The sacred spaces of truth and objectivity are encroached upon by parasitic ideologies, beliefs and dogma. Increasingly sophisticated methods are utilized to influence the thoughts of people, and nation states turn into forces trying to shape the information environment. The machinery of a state is repurposed to target its own citizenry and create alternate realities. This book is a critical re-evaluation of the cognitive forces shaping our country and its digital architecture of information.'

- Pukhraj Singh, cyber intelligence analyst, former cyber operator, Government of India

HOW DO POLITICIANS IN TODAY'S world attain power? How do nations become powerful? Why do human beings follow others unquestioningly, even if it is to their own detriment? What factors determine which politicians, nations and organizations will dominate the modern world?

Through much of human history, societal control was determined by militaristic strength. Individuals and tribes fought to control vital resources and land. In the next part of evolution marked by colonialism and the emergence of mega-corporations, money determined power. In the recent decade, the key to supremacy has shifted again. The power and control individuals, leaders and nations have is now determined by their ability to mould the information environment.

In The Art of Conjuring Alternate Realities, Shivam Shankar Singh and Anand Venkatanarayanan dive into the operations of political parties, cyber criminals, godmen, nation states and intelligence agencies from around the world to explain how the power to manipulate your thoughts is being harnessed, and how information warfare is shaping your life and world.

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