Marketing moves at a faster pace than ever. Many teams have implemented practices utilizing Agile principles, such as Scrum, Kanban, or similar methods, to varying success. While the principles of Agile approaches offer the prioritization, collaboration, and focus on continuous improvement that can provide great results, many teams struggle with implementation of these methods.

In this fifth book in the best-selling Agile Brand Guide series, the successful adoption and improvement of Agile marketing practices within an organization is explored, and both challenges and opportunities are illustrated in practical ways that marketing teams can factor in as they implement Agile Marketing in their organizations.

The book explores common best practices and things to avoid as marketing leaders and their teams strive to be successful in their implementation of Agile Marketing. This includes recommendations on working with other teams (whether they utilize Scrum or other Agile practices or not) as well as special considerations to be made when large-scale initiatives such as digital transformations are currently in progress. The book also features a foreword by Anthony Coppedge, Business Agility Lead, Digital Sales at IBM.

Drawing on Kihlström’s experience working with top organizations and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to Agile marketing implementation provides ideas and insights that both beginning and seasoned leaders can utilize to be successful.