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  • Space Marketing: Competing in the New Commercial Space Industry

  • By: Izzy House
  • Narrated by: Izzy House
  • Length: 5 hrs and 29 mins
  • 5.0 out of 5 stars (1 rating)

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Space Marketing: Competing in the New Commercial Space Industry

By: Izzy House
Narrated by: Izzy House
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Summary

Space Marketing introduces marketing principles, strategies, and tactics through the lens of space. The space industry is changing and the competition is exploding as countries from all over the world enter the space race. Marketing is crucial to differentiate your brand and launch ahead of the pack. Space companies will have to understand marketing principles if they hope to compete for customers, investors, and contract bidding wars in the new commercial space industry.
©2021 Izzy House (P)2021 Izzy House
Marketing Science
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Inspiring and informative!

I finished this book in one day and really enjoyed it, as the aspiring space marketer I am. So many good pointers and also concrete ideas that I'm taking with me on my journey. I've also bought the print edition and look forward to dig into the book again. 😁

A highly recommended book to read and/or listen to if you're into space and marketing!

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