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Selling the Invisible

A Field Guide to Modern Marketing

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Selling the Invisible

By: Harry Beckwith
Narrated by: Jeffrey Jones
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About this listen

 A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention; and much more.©2008 Harry Beckwith (P)2008 Hachette Audio Marketing Sales & Selling Business Modern Marketing
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Critic reviews

"Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look." (Amazon.com)
"Actor Jeffrey Jones's narration professionally conveys these excellent ideas." ( Library Journal)

What listeners say about Selling the Invisible

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  • Overall
    5 out of 5 stars
Profile Image for Barry

Brillaint advice expertly delivered

I have listened to this three times since I bought it. Each time I learn something. I have today purchased Mr Beckworth's other books so impressed am I by his common sense, jargon-free explanations and general approach which is instantly applicable. BTW the narrator does a fine job of presenting the material too.

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Profile Image for René B. Færch

Compact, great book

This book is very compact but filled with a ton of tips and tricks and great reminders of anything related to selling, from client contact to choosing a name for your company. I can greatly recommend this book.

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1 person found this helpful

  • Overall
    3 out of 5 stars
Profile Image for Monica

simple to the point

I wish this audio was longer. its to the point and you can get through it quickly. make notes and listen to it again and again. i will also need to purchase the physical book to get more content

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Profile Image for James Russell

Good value

Lots of value in such a short books, it’s quick and to the point! Highly recommend

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Profile Image for Omegara

One of the Best Audio Books I have acquired

It was very relatable, interesting and above all very intellectually informative about the service industry. A-Z of selling the invisible service.

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    5 out of 5 stars
Profile Image for Fcggbn

Well worth it

Been selling solutions for years, this really helped me put an effective thought process together.

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  • Overall
    5 out of 5 stars
Profile Image for Gary

Awesome

I have been running my own businesses for years and only just lately have been giving extra effort into marketing. I got this book thinking it would give me a few guidelines. It done more than that it has helped me remodel my entire outlook on my business. I only wish I bought this book years ago!! I whole heartedly recommend this book along with "It's not who you know but it's who knows you!"

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Profile Image for S Kay

Interesting

Really useful stuff here and shared it with my company and specifically our marketing guys

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Profile Image for Andrew

Short but useful

Short book but useful and not repetitive; would recommend for a short soundbite type book for service industry

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Profile Image for Liam

Really enjoyed

This audio book has some great new ideas as well as reinforcing known principles.

I have listened twice and will no doubt listen again.

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