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Sales Training Doesn't Work—So What Does?
- Instructional Sales Coaching for Account Managers
- Narrated by: Martyn Jellett
- Length: 1 hr and 57 mins
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Sales Training Doesn't Work—So What Does?
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Summary
If you are an established business selling things to other businesses, your best way to increase your sales and grow is by developing your salespeople into expert account managers.
Forget advertising and lead generation—if you already have clients and accounts then you have everything you need to grow and win new business. If you haven’t got any clients yet, you are a start-up business, and this audiobook probably isn’t for you. It’s also not for you if most of your sales come from one-off transactions without repeat business. If you are in corporate B2B sales, and you have account managers working for you, this audiobook is essential listening.
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