Pre-Suasion
A Revolutionary Way to Influence and Persuade
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Pre-Suasion
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Narrated by:
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John Bedford Lloyd
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By:
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Robert Cialdini
About this listen
Brought to you by Penguin.
When it comes to persuasion, success can begin before you say a word.
In his global best seller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts but also what goes on in the moments before we speak.
This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues and apparently unimportant details of location can prime people to say yes even before they are asked. It’s a world where the cautious blurt out personal information if asked a particular initial question, where online purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.
Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is both a rigorous work of cutting-edge scholarship and a compelling account of the strange workings of the human mind. It’s also a supremely practical guide to enhancing your powers of influence.
New York Times best seller
Wall Street Journal best seller
A Financial Times best book of 2016
Inc. Best sales and marketing book of 2016
©2020 Robert Cialdini (P)2020 Penguin AudioListeners also enjoyed...
What listeners say about Pre-Suasion
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Abdurahiim Roberts
- 30-07-21
How did I manage before reading this book!?
An excellent book that perfectly complimented the previous book by the same author "Influence".
To tell you how good the book is, I will be reading it again in-shaa'Allah. Highly highly recommended because after absorbing the information within one becomes aware of our innate nature in decision making and how our decisions can be so easily persuaded by different contextual cues. We think we are making an informed choice based on our experience in life but actually we are highly vulnerable to decisions based on the immediately preceding context. Fascinating!!! I want to talk to people about this book!!
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1 person found this helpful
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Overall4 out of 5 stars
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Performance1 out of 5 stars
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Story3 out of 5 stars
- Marc Williams
- 08-06-20
Narration is terrible
The awful narration completely spoils what could have been a great book, it's like listening to a cheesy infomercial or an 80's corporate training video
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4 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Chibueze
- 15-07-20
Great from Dr Cialdini as always
Exciting book I finished in a few days. Voice was engaging. Great people for young people to learn how to use persuasion tactically and ethically and also to learn how to not get deceived by advertisers. Highly recommended read 📚
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1 person found this helpful
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Overall5 out of 5 stars
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Performance3 out of 5 stars
- Mr. J. A. Ball
- 07-07-20
If influence is interesting to you, devour this.
Robert Cialdini is, without doubt, a leading researcher and teacher in the area of influence. This book follows on very nicely from his classic text 'Influence: the psychology of persuasion.
If you don't know Cialdini, you don't know influence.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Doctor and devoted Dad
- 05-04-24
It’s well evidenced, insightful and persuasive
Pre-suasion compliments and builds on Cialdini’s earlier “influence”. It’s thoughtfully put together and every point is carefully evidenced.
I have a couple of reservations though. First it borrows quite a bit of content from Influence and I recognised some of the examples. Second to be effective in bringing change in how you work you need to practice. In this I am not sure audiobook is quite the right tool - if your attention wanders - you missed it. So I have listened to this twice and taken notes to grasp some of the ideas. And perhaps that’s the greatest compliment - the ideas are really worth understanding. And I think the evidence presented on corporate integrity is really important and deserves further research. Corporate malfeasance is much more expensive than we realise.
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Overall5 out of 5 stars
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- Anonymous User
- 15-05-20
Mind blowing
Very easy to listen to and mind boggling at the same time.
I bought this book after purchasing INFLUENCE and the author takes it to another level explaining how unaware we are of the things that affect us.
I highly recommend!
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3 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Florin Carare
- 17-04-22
Such an interesting story
Having an ethical business helps the marketing efforts and build a better environment for the employees and customers.
I am so excited about the lessons I've learned from this audio book.
Great work.
Florin Carare
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Overall5 out of 5 stars
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- José Alberto Esquivel Patiño
- 13-03-20
better than influencd
You can listen to this at 2x the speed and still get most of it. It is very easy to follow.
If you are deciding between this one and influence, don't, just read this one.
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4 people found this helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Kennith
- 12-04-20
Good book, but not groundbreaking
Lots of examples and stories combined with clear everyday language makes this book easy to understand. I think it's a must-read for anyone I interested in marketing, negotiation or motivation.
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2 people found this helpful
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Overall5 out of 5 stars
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- Anonymous User
- 17-09-23
Excellent read for sales
Great help as a book on sales and marketing, all insights hugely valuable to listeners
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