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Welcome to Episode 280 of the MSP Marketing Podcast with me, Paul Green. This week…

• MSPs: You can (almost) never post too much content: Let’s dig into the suggested rules about the frequency of posting content for MSPs and how to do it in a way that you feel comfortable with.
• The best MSP marketing tactic I learned at an event: It was listening to talks from two marketing legends that inspired this new MSP marketing tactic, and I believe it’s one that you should start using.
• Why your MSP must be all over your Google Business Profile: You want more traffic to your MSP’s website and you’ve maybe even looked at how to improve your SEO, but did you know there’s a solid basic that you must get right first?
• Paul’s Personal Peer Group: Have you ever wondered what is being written about your business online? Find out how you can track this in one simple, free step.

MSPs: You can (almost) never post too much content

If LinkedIn is like an MSP goldmine, is there a risk you could over mine it? It’s a valid concern. So many MSPs are worried about this. When you’re looking for new clients and you know that you’ve got access to a gleaming rich source of them, whether that’s on LinkedIn or even in your email list, is there a risk you could annoy them by trying to mine them too often, by flooding them with content and messages?

Let’s dig into the suggested rules about the frequency of posting content, how to do it in a way that you feel comfortable with, and the big opportunity for MSPs that are mining for new clients in 2025.

I’m sure that as a technology expert, you hear the same questions all the time from your clients. In fact, could you list the top three things that people are most likely to ask you? Well, this is my experience as well, and almost every single day of the week I’m talking to a new MSP from somewhere. It could just be a chat on LinkedIn or maybe I’m doing a webinar and answering a question or whatever. And over the years, I’ve noticed that the questions I get asked are often very similar.

People ask like, is LinkedIn still valid? They ask about their websites. They ask about whether or not they should be hiring marketing agencies and salespeople. One of the most common questions that I get is about content. How should content be posted and at what point does your content become overwhelming? Actually, the way that question is normally asked to me is by someone saying that they don’t want to send out more than one email a month or post no more than once a week on LinkedIn, because they’re scared that people will get sick of their content and sick of seeing stuff from them.

Well, let me tell you the answer that I always give them.

I believe as an MSP, you can almost never post too much content.

It just couldn’t happen. Because marketing is not your superpower and to a certain extent it’s a bit of a distress activity for you, right? So you’re never going to do as much marketing as, for example, I might do. You’re simply not going to tackle it with the level of aggression that’s ultimately going to frustrate the people that that content is aimed at.

The cadence that I suggest for most MSPs when it comes to posting content is: to post on social media daily, send an educational email weekly and send something in the post, so ship it to them in the mail no more than once a month. That’s a great cadence and it’s not too much at all. Let me explain why. You might look at all of that and think, well, Paul, that’s an overwhelmi...

The podcast powered by the MSP Marketing Edge

Welcome to Episode 279 of the MSP Marketing Podcast with me, Paul Green. This week…

• MSPs: Set up your phone person for success: Phoning leads and prospects to find out if they’re almost ready to switch from their incumbent MSP is the golden nugget opportunity. Here’s how to get the most from your phone person.
• How the Compound Effect helps MSPs do better marketing: If you want to have great marketing that delivers one new client a month, then you need to make some sacrifices and have LOTS of discipline.
• Why MSPs must build a personal brand on LinkedIn: My special guest explains how to build a personal brand on LinkedIn. He can help you to get over your fears and show you why your leads and prospects will see you and your MSP differently.
• Paul’s Personal Peer Group: Do you capture success stories from clients that your MSP has really helped? Find out the best format for doing so in this episode.

MSPs: Set up your phone person for success

This is the hardest role to recruit for in your MSP, but when you get it right, it can lead to an explosion in sales. Now you thought it was hard finding a decent level three technician or a service desk manager. Well, no, this role is even harder. And even though thousands of people can do it, you wouldn’t want to hire the vast majority of them.

Let me tell you what this role is, why it’s so important in your MSP and how to find the perfect person for you, someone who’s going to help you win new clients and grow your profit.

Now, this might be controversial to some, but I believe that every MSP should have an in-house person making outbound phone calls. Phoning leads and prospects and trying to find the golden nugget opportunity. That’s when an ordinary business owner or manager is kind of almost ready to switch from their incumbent MSP, and it’s the best time to start talking to someone.

Having a phone person, well, they can find them purely through doing the hard work and that’s doing something that you personally would never want to do, which is of course, picking up the phone repeatedly day after day after day, just calling these people. And these aren’t sales calls, by the way, this is not some kind of Wolf of Wall Street boiler room.

These are relationship building calls, to find out who is nearly ready, willing, and able to have a conversation about switching MSPs.

And then book in a 15 minute video discovery call with whoever does the selling in your business, which of course might be you or you might have a salesperson. And then you or the salesperson does the heavy lifting of booking the actual face-to-face sales appointment and of course closing the client. I know that you can do that. If I can get you in front of the right people, you can do that, right? Well, this is one of the best ways to get those 15 minute zooms. As I said, it’s an in-house person role rather than using a telemarketing agency. And there are some telemarketing agencies out there, some great ones out there, but there are also many rotten ones. And I always like to take a long-term view with any kind of marketing infrastructure that you’re putting in place. So honestly, I do believe you’ll be better off hiring someone to work within your MSP doing this. They may actually be based at home, but they’re just doing it for you. They’re not doing it for anyone else.

A back to work mom is great for this. You are looking for someone who has had a career break but who was previously in a professional role and yet they have no desire to return...

The podcast powered by the MSP Marketing Edge

Welcome to Episode 278 of the MSP Marketing Podcast with me, Paul Green. This week…

• Optimize your MSP’s marketing for voice & AI search?: AI and voice search is on the rise – let’s find out if you can use it to get more traffic to your website.
• The perfect MSP sales promotion, that’s 1,000% GUARANTEED to work: What has worked really well for you in the past but for some reason you just stopped doing it? Perhaps it’s time to re-start it but with a better system in place.
• A simple MSP marketing framework you can swipe: MSPs are often at risk of making marketing way too complicated. My guest shares a simple marketing framework that you can adapt to suit your business.
• Paul’s Personal Peer Group: Do you perceive marketing as too creative or something outside of your comfort zone? It’s actually more logical than you might think.

Optimize your MSP’s marketing for voice & AI search?

Are you doing your MSP’s SEO wrong? Make sure you hear this first. Because if your MSP could really do with finding new clients and you need them to find your website, everything could be changing with search engine optimisation. Why? Because AI and voice search is on the rise. So let’s find out if you can use it to get more traffic to your website and whether you need to change your MSP’s marketing plan.

Tell me, how often do you search for answers using just your voice and how often do you use an AI tool to search? Whichever specific tools you prefer to use, I think we can all agree that sometimes it’s just easier to ask Alexa or Siri to search for something or get ChatGPT to do a whole ton of research for us. But have you yet considered how that might affect driving traffic to your MSP’s website?

We don’t talk a lot about SEO, search engine optimization, on this podcast or in these YouTube videos. I’m not an expert at SEO, there are much better people than me at this and I prefer to get on guests to talk about subjects where I don’t have a specific expertise. But I think we can take a holistic overview of the change in something as big as search. Now if you are as old as me, he says looking at his gray hair, you’ll remember when search was really clunky and difficult…yep, I’m talking about you AltaVista, back in the last millennium, and I’m feeling every single one of my 50 years right now. But honestly, if you weren’t alive back in the mid to late nineties, you have no idea how bad search was.

Yahoo was kind of doing its own thing by doing it manually. It was compiling manual links and editor driven lists of stuff. And then you had kind of basic search engines like AltaVista. There was a popular one here in the UK that was called Ask Jeeves, like a butler type character, and I think that was ask.com across the world. Now of course, we didn’t know that the search experience was bad until something way, way better came along, and that thing was Google.

Google really did change everything back in the day. Its method of crawling the web and ranking web pages according to backlinks, which is how many other sites actually connect to them. And also its ability to figure out what the page was about, that was revolutionary at the time. And you can argue that Google has been so utterly dominant in search in the last 25 years and even though that dominance is now under threat from a number of different ways, the next big shift after Google came along was of course the shift to mobile search. But what’s that, about 10 – 15 years since we all needed to make sure that our websites were optimised for mobile search and mobile acce...