Listen free for 30 days

Listen with offer

Preview
  • No-Hype Copywriting

  • The Keys to Lively, Appealing and Truthful Sales Writing
  • By: Marcia Yudkin
  • Narrated by: Marcia Yudkin
  • Length: 1 hr and 9 mins
  • 1.0 out of 5 stars (1 rating)

£0.00 for first 30 days

Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

No-Hype Copywriting

By: Marcia Yudkin
Narrated by: Marcia Yudkin
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £6.99

Buy Now for £6.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet honest and helpful sales copy.

Whether you're a coach, author, financial advisor, B-to-B product manager or simply a professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and tweaking it into an effective selling tool. This concise handbook from a copywriting expert known for creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.

Discover:

  • The five inescapable components of a complete marketing presentation and another element that adds oomph whenever it's appropriate.
  • Why it's essential to provide more information for shoppers, rather than less - and how to identify the facts customers need.
  • 10 ways to make yourself and what you're selling more credible.
  • 21 no-hype writing techniques that make dull items much more desirable.
  • Dozens of illuminating examples (many structured as "before" and "after").
  • 11 kinds of unethical or disreputable marketing tactics to avoid so you maintain self-respect and buyers' trust.
  • 12 methods of fine-tuning your headline for greater reader intrigue and curiosity.
  • How and why to tinker with your tone.
  • 8 techniques for making whatever you wrote more direct, clear and powerful.

This is a resource you'll want to consult again and again to transform a boring, weak promotion into one that sings you honorably into the profit column.

Marcia Yudkin is the author of Meatier Marketing Copy, Persuading on Paper, 6 Steps to Free Publicity, and 13 other traditionally published books, including a Book of the Month Club selection and another featured on "Oprah." She has delivered commentaries on National Public Radio and landed publicity on page 1 of the Wall Street Journal.

©2012 Marcia Yudkin (P)2013 Marcia Yudkin
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

The KAVAJ Case cover art
Business Writing for Dummies cover art
Why Do You Hate Money? cover art
How to Write a White Paper in One Day cover art
Getting Started in MLM cover art
The Selective Estate Agent cover art
Goal Setting: The 10 Step Method to Becoming an Unstoppable Goal Achiever cover art
Hacks of Copywriting: A Book to Create Persuasive Content to Attract More Traffic for Sales in 2021 cover art
Killer Copywriting cover art
Copywriting for Beginners (2019) cover art
Write, Publish, and Market Like a Boss: The Complete Series cover art
Building a StoryBrand cover art
High Conversion E-Mail Copywriting: 50 E-Mail Marketing Copywriting Tips to Increase Your Conversion Rates by 30% or More cover art
More than Just a Voice cover art
Own Your Industry cover art
What Clients Love cover art

What listeners say about No-Hype Copywriting

Average customer ratings
Overall
  • 1 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1
Performance
  • 0 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 0 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.