Listen free for 30 days
Listen with offer
-
Mastering Google AdWords 2020
- A Key Method to Grow Your Clicks and Conversions Using Google AdWords
- Narrated by: Oliver Hunt
- Length: 3 hrs and 17 mins
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
£0.00 for first 30 days
Mastering Google AdWords 2020
Buy Now for £11.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Summary
The AdWords advertising network was created by Google in 2000. It has grown considerably, which is not without raising certain criticisms and for a good reason: Commercial links have gradually invaded search results (SERP), to the point of masking "natural" results on certain queries.
Advertisers can always pay when a user clicks on an ad through a high-quality auction system. The more relevant the ad is to the user, the lower the cost per click, and the higher the ad. This is to encourage advertisers to provide information relevant to a user's request.
"AdWords" comes from "Ad" for advertising and "words". In 2018, Google Adwords changed its name to simply Google Ads.
Listeners also enjoyed...
