Marketing Management for Beginners cover art

Marketing Management for Beginners

How to Create and Establish Your Brand With the Right Marketing Management, Build Sustainable Customer Relationships and Increase Sales Despite a Buyer’s Market

Preview

£0.00 for first 30 days

Try for £0.00
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

Marketing Management for Beginners

By: Sebastian Wahlig
Narrated by: Casey Wayman
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £7.99

Buy Now for £7.99

Confirm Purchase
Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

Are you interested in marketing management, but need a summary of the basics to properly understand it and evaluate opportunities for yourself? Then this guide is just what you need: Intelligent marketing management is an important tool for brand building and sustainable customer loyalty.

Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue?

Surely you have heard of the well-known marketing mix, but what exactly is behind it? How does the existing market look like, how are demarcations made and how do you develop a suitable marketing strategy on the basis of this information in order to be able to bind customers in the long term?

You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics.

In addition, you will receive important practical tips as well as a 10-step action plan for building your own marketing plan.

©2023 Sebastian Wahlig (P)2023 Sebastian Wahlig
Business Communication Customer Service Marketing Sales & Selling
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Marketing Management for Beginners

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.