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Managing Stakeholders
- Survival, Reputation, and Success
- Narrated by: Rob Currens
- Length: 4 hrs and 54 mins
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Summary
This pathbreaking book will change the way managers do business and think about corporate opportunities. Management scholar R. Edward Freeman and his colleagues explain why the key to corporate success is to create value for all stakeholders, and they offer a set of concrete principles and techniques to ensure a firm’s survival, reputation, and success.
©2007 Yale University Press (P)2007 Yale University Press
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