Writing online content doesn't need to be difficult, time-consuming, or stressful.

That said, there are skillsets required. You need to understand the basics of layout, design, and structure, so your content attracts and engages your ideal audience. You need to appreciate the psychology of reading online, because people read differently on screens. And most importantly, you must develop a feel for things like tone, style, and voice, because these are the elements that separate powerful writing from the competition.

Kim Scaravelli has been writing online content for over 20 years. Over that time, she has helped hundreds of organizations build authority, communicate effectively, and develop meaningful connections with people. In this practical guide, she walks you through the process of writing, from setting up your writing space to researching, crafting first drafts, editing, and mastering the long game. Because success isn't about being able to write one piece of content for a website, blog, or marketing campaign. It's about being able to create content whenever you need to and enjoying the feeling of making words work.

Whether writing content is your full-time job or an occasional task, Making Words Work will help you:

• Strengthen your creativity and gain confidence in your writing skills.
• Plan, research, and organize properly, so you can write faster and easier.
• Create a first draft that already has a bit of style and substance.
• Use easy editing techniques to elevate the quality of your content.
• Write smarter instead of harder, and truly enjoy your work.