Interesting from a historical referential outlook.

In modern day design, not everything in this audio book is as useful as it first appears. This is no fault to the book, the industry has changed with the times and there is a HUGE focus on the print side to design business. With the title being as it is, it pretty much does what it says. It shares the stories of these 60 companies, but their stories aren't as helpful as they may first appear. It comes across more as a 'boast' fest in my opinion which is disappointing and realistically a bit blown out of proportion. The speaker sounds very robotic, I prefer listening to an audio book with a speaker whose voice flows with the information and adds personality to it, rather than speaking robotically from a script.

As much as I am criticising, the book is an interesting from a historical referential outlook to what and how design businesses have struggled in the face of adversity and has given me some interesting names to research further to study and analyse their design skills. If only for that aspect, the book is worth listening to for that, but don't expect much more than this.

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