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Inside the Business of Graphic Design
- 60 Leaders Share Their Secrets of Success
- Narrated by: Martin Moran
- Length: 7 hrs and 52 mins
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Inside the Business of Graphic Design
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Summary
Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.
Editor reviews
Using interviews and stories from well-regarded studios such as Miriello Grafico and Michael Schwab to illustrate her points, Catherine Fishel offers strategies for running a creative and successful graphic design business. Her advice on planning goals, managing clients, and maintaining creativity flows smoothly with narrator Martin Moran's well-paced and laidback performance. Moran's voice is easy on the ear even as he narrates the risks and pitfalls of running a design business. He does not make light of Fishel's warnings, but he conveys them in an accessible manner that will not cause listeners to feel discouraged.
What listeners say about Inside the Business of Graphic Design
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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Story3 out of 5 stars
- Thomas Brown
- 28-11-18
Interesting from a historical referential outlook.
In modern day design, not everything in this audio book is as useful as it first appears. This is no fault to the book, the industry has changed with the times and there is a HUGE focus on the print side to design business. With the title being as it is, it pretty much does what it says. It shares the stories of these 60 companies, but their stories aren't as helpful as they may first appear. It comes across more as a 'boast' fest in my opinion which is disappointing and realistically a bit blown out of proportion. The speaker sounds very robotic, I prefer listening to an audio book with a speaker whose voice flows with the information and adds personality to it, rather than speaking robotically from a script.
As much as I am criticising, the book is an interesting from a historical referential outlook to what and how design businesses have struggled in the face of adversity and has given me some interesting names to research further to study and analyse their design skills. If only for that aspect, the book is worth listening to for that, but don't expect much more than this.
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