Robert Cialdini, author of Pre-Suasion, which was a New York Times bestseller and is considered a seminal expert in the fields of influence and persuasion, explains the psychology behind why people say yes in the new edition of this highly acclaimed bestseller. He also discusses how to apply these insights ethically in both business and everyday life. Cialdini manages to make this extremely important topic appear surprisingly simple by using illustrative tales and situations that are easily relatable. It is not necessary to be a scientist in order to learn how to apply this science.

In order to become an even more expert persuader, you will discover Cialdini's Universal Principles of Influence, which will include fresh research and new applications. Additionally, and equally important, you will learn how to You will learn how to defend yourself against immoral persuasion attempts. You may believe that you are familiar with these concepts; nevertheless, if you do not comprehend the complexities of these ideas, you may be giving over their power to another individual. Reciprocation is one of the principles of persuasion, according to Cialdini.

Dedication and steadfastness are essential. Proof from the community The Scarcity of Liking Authorities This edition has developed the principle of unity. Understanding the concepts and using them in an ethical manner is not only easy but also free of charge. The book Influence is a detailed guide to employing these principles to move others in your direction. Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research, including a three-year field study on what motivates individuals to change, supports it.