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Influence
- Science and Practice, ePub, 5th Edition
- Narrated by: Lloyd James
- Length: 12 hrs and 25 mins
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Influence
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Editor reviews
Summary
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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What listeners say about Influence
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Nathaniel
- 17-08-15
Interesting
An interesting listen but a little repetitive in parts. The recording was from a cd and the prompts to change the cd are still present. Also repeats itself on at least two occasions.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Adrian
- 11-11-14
Starts slow but EXCELLENT audio book
I really struggled for the first hour or so as many of the examples regarding sales, advertising and marketing are somewhat obvious these days. Really starts to hot up half way through and couldn't stop listening from that point on. Enjoyable and educational. Excellent book
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3 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 01-12-21
Unbelievable book about such a wide variety of extensive research
All of the cases used in this book are fantastic. A really well thought out book that flows and does not get boring at any point.
For whatever purpose you chose to read this, it will benefit you and you will learn a lot. Plenty of the real life examples are very relevant to every day life and you can extract lots of useful knowledge from this great read.
Throughly recommend, excellent for business, also highly beneficial to sales in particular.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Garageiste
- 30-10-18
interesting and useful
A slow start and I initially thought the author was labouring his point but I'm pleased I persevered because this was a fascinating. must read/listen
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- David J James
- 03-05-21
A fav writer teamed with a fav narrator
Professor Cialdini writes some of the best business psychology which I have recommended to many people in various countries. His work is justly translated into many languages, in some there are even multiple translations, such as Russian for instance.
Lloyd James is someone whose narration I have already enjoyed on several occasions and his delivery of every book carries conviction and comprehension so that it is easy to find oneself assuming that he it is read by the author himself.
I found this so in Fasting by Jentezen, and several other books in business and discipleship areas. I regard it to be a selling point for a book I am otherwise not sure if I should invest in if he is the narrator.
So when a favourite author actually teams up with a favourite narrator, then you have a no-brainer. Worth the credit and the time taken to listen through with care.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- acaihie
- 20-05-16
this is a must listen great book
Great book for all those wanting insight cognitive bias which effect us all absolutely fantastic
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jas Singh
- 08-09-17
recommended by Charlie Munger
Book was recommended by Charlie Munger's vice president of Berkshire Hathaway and it a fantastic read it took to long to get around to listening to this book as it is full of things which I was unaware of
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 03-12-23
Very interesting and nonobvious
Liked the researched based apporoach to the psychological aspects of what makes us say yes to a request.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Mr. G. Laing
- 28-09-15
Good book but lacks something
Would you listen to Influence again? Why?
Bits and pieces of it - there were bits and pieces I picked up from this book but for me it didn't go deep enough
What does Lloyd James bring to the story that you wouldn’t experience if you had only read the book?
I thoroughly enjoyed Lloyds reading he definitely brought it to life
Was this a book you wanted to listen to all in one sitting?
No
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- MR DALE A GRIMMOND
- 20-02-15
Great Book
I have learnt allot and was immensely inspired.. I have already recommended this book to others.
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