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Ignite the Fire

The Secrets to Building a Successful Personal Training Career (Revised, Updated, and Expanded)

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Ignite the Fire

By: Jonathan Goodman
Narrated by: Pete Cataldo
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About this listen

Now in a revised, expanded, and upgraded edition, Ignite the Fire is the highly practical approach to personal training already relied on by thousands of trainers worldwide.

Repeatedly called one of the "best books for personal trainers", it provides a clear road map teaching you how to become a personal trainer, to getting a personal trainer certification, to building your career from the bottom up so you can build a clientele, your reputation, and income.

Have you ever wanted to know the best, high-integrity techniques to get more clients, run a fitness business, or have a solid system for selling personal training?

You're not alone. For years Jon's been asked these questions so he read, watched, researched, and interviewed the best in the world to compile Ignite the Fire. This powerful book for certified personal trainers will show you how to:

    Find your dream job in the fitness industry
  • Find, market to, and sell your ideal client while seamlessly dealing with objections
  • Build amazing workouts for beginners
  • Deal with difficult client types
  • Develop multiple income streams while maintaining your reputation

Ignite the Fire provides a clear road map to building your career from the bottom up so you can build a clientele, your reputation, and income.

©2015 Jonathan Goodman (P)2015 Jonathan Goodman
Career Success Employment Exercise & Fitness Career Physical Exercise Inspiring Fitness Business
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What listeners say about Ignite the Fire

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  • Overall
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    4 out of 5 stars

Fitness marketing essential.

This book gives you a fantastic strategic overview of how to obtain customers, maintain relationships and get them to advocate your fitness brand. I would recommend Ignite the Fire to anyone starting up their own business in the fitness industry, whether that be as a personal trainer, sports clothing company or nutrition brand.
My only negative criticism would be, in order to make this book more evergreen, the writer does not go into specifics on how to implement digital marketing strategies.
If you are not a personal trainer (such as a clothing company, wearable tech company, gym instructor/ owner, work in gym marketing or a nutritional brand owner), there a few chapters that will feel they do not apply directly to you, however i recommend staying the course as it will give you good ideas for your website and content marketing.
The performance by Pete Cataldo overall was good however at many points became laborious with cadence repetition.

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fantastic read

brilliant audio book for any trainer speaks truth from experience and has helped me enormously think outside the box I honestly give this a 10/10
fantastic job
loved every minute

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1 person found this helpful

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Very useful for beginners like myself!

Tq so much for such great ideas. Especially about advertising, how to support the boss and starting a blog. The reader is very engaging. Tq for doing a fabulous job!

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    4 out of 5 stars

Really enjoyed this. Bit repetitive, but motivates

I thoroughly enjoyed this audio book. definitely worth revisiting when you feel a little jaded or stuck in a rut!

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4 people found this helpful

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Awesome

Loved it! For any Personal Trainer looking to up skill it's a must listen to.

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great book!

definitely helped me in my current training whilst working in a gym, lots of useful information and techniques

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Fantastic guidelines!

It has been a pleasure to finish this book! now I'm looking/seeking for some more!

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Highly recommended for PTs and coaches!

Very enjoyable to listen to, whoever narrated it did a great job. The book is also full of practical advice and actionable recommendations, which I highly value in any book.

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Well read, well written and super helpful

I really enjoyed this book. Well worth the money. I think the author has a well balanced approach towards personal training and helping other people.

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  • Overall
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Good listen

Plenty of useful information for anyone already a personal trainer or thinking of becoming a personal trainer.

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