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Ideas que pegan [Ideas That Stick]
By: Dan Heath, Chip Heath
Narrated by: Isaac Baltanás
Length: 8 hrs and 7 mins

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Ideas que pegan [Ideas That Stick]

Name: Ideas que pegan [Ideas That Stick]
Brand: Storyside
SKU: BK_STSI_006669UK
Availability: InStock

By: Dan Heath, Chip Heath

Narrated by: Isaac Baltanás

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Summary

Una buena idea puede cambiarlo todo. Si quieres tener ideas poderosas y comunicarlas de manera efectiva para conseguir un cambio de conducta o modificar las opiniones de tus empleados, compradores, hijos, lectores o alumnos, Ideas que pegan es tu libro.

Provocativo, de amplias miras y divertido, los autores muestran los principios vitales de las ideas ganadoras a través de seis claves concretas para hacer que tus mensajes sean pegadizos. Ilustrado con ejemplos de sectores muy diversos –negocios, publicidad, educación, movimientos sociales, etc.–, los hermanos Heath explican por qué algunas ideas triunfan y otras fracasan en el intento.

Grabado en español ibérico (España).

Please Note: This audiobook is in Spanish.