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How to Write the Perfect Sales Page (Even If You're Not a Copywriter)

The 12-Step Sales Page Template

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How to Write the Perfect Sales Page (Even If You're Not a Copywriter)

By: Nathan Fraser
Narrated by: Nathan Fraser
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About this listen

Stop wasting money, sending traffic to a webpage that doesn't convert. Stop paying an expensive copywriter who may or may not have any idea what they're doing. Stop staring at a blank screen, frustrated and clueless when it comes to writing your own sales pages.

In the past, these were your only options. Copywriting was mysterious and difficult to grasp. All that's about to change.

My name's Nathan Fraser and I'm a direct response copywriter and internet marketer. That means I write sales letters and advertisements with a focus on persuading people to buy.

As more and more business moves to the internet, it means I'm also writing a lot more sales pages. Over the years, I've developed a formula for laying out sales pages that seems to work every time.

"The 12-Step Sales Page Template" is that formula. I've used this template to bring in hundreds of thousands of dollars in sales for myself and my clients. It's worked for selling software, services, products, online courses, and anything else you can imagine.

I've taken lessons passed on from the masters of copywriting and applied it to how things get sold on the internet; namely, sales pages. This easy-to-follow guide breaks down how a sales page should function, step-by-step.

In it, you'll discover:

  • How to grab attention with your headlines
  • How to keep people reading with your hooks
  • Why orange tennis balls are easier to sell than green ones (and how to use that information to make more sales of your own)
  • 10 different ways to write bullets that people can't ignore
  • Where the exact perfect place to put your "Buy Now" button is
  • A list of deal-killing words you never want to include on your sales page
  • 3 ways to increase the perceived value of your offer by adding a little bit fo scarcity
  • How to make complete strangers feel comfortable with handing you their money
  • And a whole lot more

Listen to it. Implement it. Start living the life of an online entrepreneur, today.

©2019 Nathaniel Anton Fraser (P)2019 Nathaniel Anton Fraser
Advertising E-Commerce Marketing Internet
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Don't let the short audio fool you

This book is GOLD.

Nathan lays out a template to use that is so easy to use it almost seems criminal.

It's how he explained every little section that really made it stick.

Multiple lightbulb moments were had. Looking forward to taking what was learnt here today and using it across all mediums.

Cheers again Nathan, you've got a new fan. :-)

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Listener received this title free

much sales. so amaze. wow.

Do you like the Doge meme in the header, yeah? You can thank Nathan's book for that. Nothing like being taught how to sell to your audience with an awesome eye catching header.

Well this a book that's all about how my business life flipped upside down in a way that has given me a fresh new approach to sales. So fresh, in fact, it should be called The Frasermint effect. I come from a world where over really-long-over-complicated-words-and-phrases are the norm. Problem is, my customers and clients don't.

So after listening to this guide numerous times, taking notes (which I rarely do) and going for less preach - more practice on the advice given it's given my website a much desired and needed boost in conversions.

What was once more like that boring info sales page that scrolled on, and on, and on, and on (you get the point) my landing page is like *BOOM* You want this? Here's the button. You want to know more? Here's the button. It feels amazing when clients use the contact us form, all ready to go because the landing page finally does it's job and sells for me on automation saving me time on lengthy sales calls and meetings.

My industry is IT Consultancy which is one of the most brutal industries to try and sell to cold traffic. This book is the warmth that melts and leaves you with clients you want to work with.

Highly recommended.

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