How to sell more cars, make more money, and have more fun by building better, stronger, more authentically human customer relationships—online and in real life.

If you’re an “average” car salesperson, pretty good at your job, you’re probably not going to have a job for much longer. There are plenty of order takers and delivery clerks who are willing to do it cheaper, and there are robots who can do it pretty much for free. You’ll never beat them at their game. Carvana is projecting the annual sales of two million vehicles, without a single car salesperson on staff.

If you want to be in the car business long-term, you’re going to need to get really good at doing the one thing that the robots can’t do. The one thing that Wall Street, Madison Avenue, and Silicone Valley won’t do. And, ironically, the one thing that every good salesperson in the history of the car business did before the internet got us all discombobulated. The one thing that the world’s greatest salespeople are doing still today: building better, stronger, more authentically human customer relationships online and in real life.

Being you is your superpower. Today’s successful salesperson has to take on much more responsibility for marketing themselves, creating their own network of buyers, building relationships earlier in the buying process, and maintaining those relationships longer. If you get in front of enough people, you’ve got people in the store to help you close deals.

Closing deals ain’t the problem. Opening deals is the problem.

This book will help you open more deals, generate your own leads, and get in front of more people so you can sell more cars, make more money, and have more fun!

Terry Lancaster has worked with thousands of dealer principals, managers, and salespeople, providing proven strategies for making the cash register ring.

I conduct sales and marketing training through online sales meetings, in-store training, and coaching for your salespeople and managers to provide the personalization and accountability to make big things happen.

Whether it's radio and TV ads for your store to video interviews and blog posts featuring employees, customers, and community partners, I'll help you create the content you need to tell the story you want to tell.

My #1 best-selling books have received glowing reviews from around the world thanking me for the actionable, life-changing ideas they present. I’ve been featured in Forbes and Automotive News, spoken from the TedX stage and at the NADA national convention, and came in second place at my eighth grade debate championship.

In my personal life, I've survived cancer...twice. I've had a gun held to my head and a knife held to my throat.