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How to Double Conversion Rates

Lessons Learnt Spending over Five Million Dollars on A/B Split Tests

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How to Double Conversion Rates

By: Josh Panebianco
Narrated by: Josh Panebianco
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About this listen

Have you ever wanted to increase the results of your website without spending more money on advertising? This book covers the key lessons and takeaways from what I learned spending over $5 million on A/B split tests. Some of the lessons I will share with you include: the three factors that control conversion rates, the four steps to creating a compelling offer, how to sell an identical product for more than your competitors, and how to create your first winning split test.

©2019 Josh Panebianco (P)2019 Josh Panebianco E-Commerce Economics Marketing
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Not recommendable

Hey marketing peeps! So, has so much basic information and at times downright too simplified a narrative, e.g he recommends google optimize as a tool basically because it’s free and integrates with GA. How’s that for a vendor analysis :-) It’s not one size fits all; do your own diagnostic and chose what fits into your organization :-)

Seems to be targeted at small businesses who never studied at a business school or never opened a business book on sales or marketing with no intention in growing their business long-term (ie focusing on brand awareness as well as digital marketing; they’re not mutually exclusive).

I hoped I could say something positive about the narrator, buts it’s troubled with some small technical issues and he’s not very engaging.

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