Hidden WOMBAT
How Executives Innovate Without the Waste of Money, Brains, and Time
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Hidden WOMBAT
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Narrated by:
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Topher Kinsella
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Rush Bartlett
About this listen
Good ideas are killing great companies.
A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.
Every late-stage failure, every “pivot,” is a testament to this. When you’re wrong about the market, you cannot be right about the product, so why is innovation done this way?
Needs-Driven Innovation—inspired by Stanford University’s Biodesign—turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.
Reversing the accepted dogma, NDI eliminates hidden WOMBATs so that every great market finds its great idea.
©2023 Topher Kinsella, Rush Bartlett (P)2023 Topher Kinsella, Rush Bartlett