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Genius

How to Thrive at the Edge of Chaos

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Genius

By: Bruce Whitfield
Narrated by: Bruce Whitfield
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About this listen

South Africa and its fraught political economy provide a fascinating case study into how it takes a particular brand of genius to thrive in a difficult domestic environment and to take the ideas and the businesses that deliver them from local to global. Genius tells the stories of some of the extraordinary individuals, companies and industries whose ideas, products and raw materials solve problems and add value across the globe.

Greatness comes from acting on purpose, and there is a generation of South Africans solving problems for the future. Learn how Pratley beat Armstrong to the moon, how a former Eskom quantity surveyor capitalised on Britain’s obsession with meerkats to create the UK’s most visible price comparison website, how to take a Mediterranean-style food concept to the Mediterranean, and how a device designed to beat diamond smuggling made it from the set of a popular US hospital drama into emergency rooms and pathology labs across the US.

©2022 Pan Macmillan South Africa (P)2022 Macmillan Publishers International Limited
Entrepreneurship Sales & Selling Business
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Well written & inspiring, offering unique insights

'Genius' is a fascinating exploration of the stories and strategies of some of South Africa's most successful entrepreneurs and business leaders. The book offers readers an inside look at the mindset, skills, and behaviors that have helped these individuals achieve extraordinary success in their respective fields.

One of the things listeners might enjoy about the book is Bruce's storytelling style. He is an experienced journalist and broadcaster who knows how to craft a compelling narrative. He draws on extensive interviews and research to bring each of the featured entrepreneurs to life, sharing their personal stories, challenges, and triumphs.

Any South African nervous about the future of this country should read this. The book offers a sense of hope and possibility. It shows that despite the challenges we face, there are still opportunities for success and growth, and that with the right mindset and strategies, individuals can overcome obstacles and achieve their goals.

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