Generating Buy-In
Mastering the Language of Leadership
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
£0.00 for first 30 days
Generating Buy-In
Buy Now for £7.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Steven Menasche
-
By:
-
Mark S. Walton
About this listen
The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a "big picture" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment.
Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to:
- Crafting a strategic story that projects a positive future to your audience
- Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners
- Putting the language to work in service of your goal - whether the goal is to raise sales, inspire a work force, or win a Presidential election
Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world!
©2004 Mark S. Walton (P)2017 Gildan Media LLC