Gähntechnikfrei schreiben
Worte, die wirken
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Gähntechnikfrei schreiben
Narrated by:
Maria Fliri
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Narrated by:
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Maria Fliri
About this listen
Schreiben Sie sich ins Rampenlicht! Was unterscheidet einen guten Text von einer buchstäblichen Schlaftablette? Wie kommen Sie mit Ihrem Thema rasch auf den Punkt? Wann darf Sprache aus dem Worteinerlei ausbrechen? Die Wordingprofis Monika Kriwan und Irmgard Zirkler entschlüsseln die Geheimnisse gekonnter Formulierung. Ob im privaten oder beruflichen Kontext: Treffen Sie zielgruppenorientiert den richtigen Ton, ziehen Sie Ihr Publikum nutzenorientiert in Texte und punkten mit wiedererkennbarer, frischer Sprache.
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