"Destined to become a seminal work on the topic.” (Jamie Turner, CEO of 60SecondMarketer.com)

Influence is like a super power. If you can move people, then you can move mountains. But sometimes it seems like the only way to gain influence is by becoming someone you’re not - by faking it ‘til you make it.   

Is it possible to stay authentic AND have more people listen when you speak, buy what you sell, and follow where you lead? Is it possible to be yourself...only better?   

Your key to broader influence is better influence. The T.R.U.E. hierarchy of influence explained in this book is the path to both. What Maslow’s hierarchy of needs did for individuals, the T.R.U.E. hierarchy of influence does for interpersonal relationships. Stop ruining high-level situations with low-level influence. If you’re a leader, salesperson, or influencer, then it’s time to be the best version of your T.R.U.E. self.   

You'll hear true stories of unlikely influence. Including...   

• How one ordinary citizen swayed an entire town to build a school they've been stubbornly rejecting for over 50 years
• A police officer who stopped a hijacking - with just one word
• How a dad got his kids to eat their vegetables (sounds similar to the hostage situation)
• A bumbling fool who somehow became the most influential person in the room - when the stakes were at their highest
• Why one FBI hostage negotiator absolutely insists on honesty when dealing with criminals
• The physical trainer who instantly gave his client superhuman strength...using unique and unconventional methods (and no drugs!)
• How a dance instructor outmaneuvered his middle-school students' fear of cooties (or "lurgies" if you're British)
• And a bunch more

As you listen, you'll pick up a formula that you can use to influence powerful people, create persuasive presentations, pitch better, attract more prospects, launch a better business, and much more.