Highly recommended

I’ve recommended this book to others and listened myself several times. Everything is perfectly actionable, makes perfect sense and amounts to sound long-term marketing advice for your business.

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The simple way to improve your business...forever

This has already helped me improve my business. An invaluable book! Buy it!

There are so many easily actionable tips, strategies and ideas in this book that, once implemented, can be used again and again. John breaks them down in an easy to understand way without making any of them seem daunting. It's become abundantly clear that there is a HUGE amount I can improve in my business that won't cost me anything, other than some time, that will allow me to reap rewards for years to come.

I've already used some of the ideas, they took me 5 minutes, and I made multiple sales. They've already paid for the cost of the book several times over.

John is straight talking, down to earth and not trying to hype you up that you'll be a millionaire in 6 month's time. That doesn't mean that you won't be in a much better position in your business and your life than you are currently though. Follow the advice and strategies in the book and you can't go wrong.

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Solid advice

Down to earth advice from a down to earth bloke. Plenty of actionable and achievable things for you to try in your own business.

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The audiobook that keeps giving.

Just like to say that this is one of the best audiobooks to listen to on business,
how this book is different to the majority of the books in the industry that I have listen to, is that it is very well written for the listeners to understand and take on board all the key elements of evergreen assets in a business, in a way that is engaging for the listener, I never once thought I wasn’t understanding what John was telling/teaching me,
I am just starting a business and found a lot of value from this book that I hope to implement into my business in the future, just a big well done to john, and I will definitely be looking at johns other books and website.

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The gift that keeps on giving

I have just started to listen to this for the second time, probably six months after finishing it for the first time.

And if I’d have applied any of this six months ago, I would have a better business today as a result of it.

The brilliance about this is that if you follow the simple steps, they will take you to a better place.

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Incredibly useful book

As someone who’s new to running their own business I was looking for easy to understand advice, practical and fairly quick to implement ideas that bring results. This book is absolutely packed with things. Jon explains the benefits of each really well. It’s sparked lots of ideas that have gone onto my ‘could do list’ and others that I’ve built and are working their magic already. Thanks for writing these wonderfully helpful books!

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Great insight into what your life could look like

"Evergreen Assets" was my first insight into John's writing, I picked it randomly to listen while sweating away on the cross-trainer in the gym. But while listening to one insightful passage in the book, I found myself literally stopped in my tracks, muttering to myself "Ah, ah!" and those looking at me at that time could possibly see a light bulb flickering above my head at the same time. The book is great at pointing out that you should be considering the fact that if you are spending a lot of time on something and at the end of the day/week/year, you have nothing to show for it, then maybe you should stop!? You should also check John's other books, I did!

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A good read and a lots of good learn

Really enjoyed this book, so many nuggets of “why am I not doing this” just when I thought I’d covered every base.

This book will really reinforce the need for evergreen marketing assets throughout your business. Currently on chapter 3 of Routine Machine and this book looks equally informative.

Brilliant and narrated brilliantly too with a relaxed and humorous feel.

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Another great book by John!

This is the third book I have read by John and it’s my favourite.

So much practical and actionable information.

Thanks John!

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Good Way To Start

I think this book is probably the best book on building a business I've read in a while it's less speculation and more build it properly in the first place it changed my whole opinion on content strategy and social media marketing and as a result has helped me see a well needed change on my social media channels.

Easy to listen to lots of British references and well structured

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