Erfolgsformel Hip-Hop cover art

Erfolgsformel Hip-Hop

Ambition und Underdog-Mindset als Businessfaktor

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Erfolgsformel Hip-Hop

By: Philip Böndel, Tobias Kargoll
Narrated by: Sebastian Pappenberger
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About this listen

Hip-Hop ist die wichtigste popkulturelle Strömung unserer Zeit. Deutschrap dominiert die Charts, Streetwear und Sneakers prägen die Mode. Aus der Kultur entstehen Milliardenunternehmen. Die Bedeutung ist immens: Hip-Hop ist Selbstermächtigung, die Überwindung von Klassismus und Rassismus, ein Identifikationsangebot an Millionen. Tobias Kargoll und Phillip Böndel erklären, - was Hip-Hop erfolgreich macht, - wie Hip-Hop-Mindset und seine Techniken Karrieren befeuern, - wie Marken in der Kultur verwurzelt werden und - wie Hip-Hop-Kultur die Gesellschaft verändert.

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