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Elevate and Dominate

21 Ways to Win On and Off the Field

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About this listen

From “national treasure” (Steve Harvey) Deion “Coach Prime” Sanders—Pro Football Hall of Famer, multi-sport legend, and one of the most electrifying figures in sports—comes a powerful motivational playbook on leadership, mindset, and winning in every area of life.

A natural-born leader, Sanders shares twenty-one principles for success drawn from his extraordinary journey—from being raised by a hardworking single mother to achieving greatness in both the NFL and MLB, and ultimately becoming a Division I head football coach.

With trademark confidence, discipline, and faith, Coach Prime reveals how to thrive under pressure, outwork the competition, and stay focused on your purpose. Through personal stories and hard-earned lessons, he offers practical strategies for overcoming adversity, building resilience, and leading with integrity.

More than a sports memoir, this inspiring guide delivers actionable advice for success in business, relationships, parenting, and personal growth—showing you how to elevate your mindset, maximize your potential, and dominate in life.
Football (American) Personal Development Personal Success Sports Coaching Leadership
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Awesome narrative, highly recommended! Very motivational and inspiring! Great voice and storytelling Coach Prime for president.

great audio book

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I really loved that it’s read by Coach Prime himself and you can really understand his way of doing or saying things. I thought it would be a simple generic book, but it came out really good and I’ve enjoyed it a lot. Easy and real, as all things should be, reccomend 10/10

Excelent!

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ok. more of a self help book. I got bored as it went on unfortunetly

alright but got a bit boring as it went on

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