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Die großen Strategien für den Mittelstand
- Die erfolgreichsten Unternehmer verraten Ihre Rezepte
- Narrated by: Bodo Primus, Susanne Grawe
- Length: 1 hr and 12 mins
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Die großen Strategien für den Mittelstand
Narrated by:
Bodo Primus, Susanne Grawe
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Summary
Arnold Weissman hat zahlreiche Unternehmen des Mittelstands untersucht. Dabei hat er verblüffende Übereinstimmungen entdeckt, die für den Erfolg maßgeblich sind, und er kennt die Schlüsselelemente für eine gute Strategie: klare Positionierung, deutliche Firmenvision und konsequente Umsetzung. Weissman nennt auch die passenden Kenndaten, die ein Geschäftsführer für die Realisierung benötigt. Er vermittelt praxisrelevantes Wissen - aus dem Mittelstand, für den Mittelstand.
©2007 Campus Verlag (P)2007 Campus Verlag
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