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Cumulative Advantage
- How to Build Momentum for Your Ideas, Business and Life Against All Odds
- Narrated by: Mark W. Schaefer
- Length: 4 hrs and 46 mins
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Summary
At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers?
Following the old rules of digital engagement is not enough...not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day. From the best-selling author of Known and Marketing Rebellion comes a practical guidebook built for the modern world.
Cumulative Advantage demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above competitive barricades in business, in our careers, and in our lives. Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that’s ready to take flight.
You will learn:
- How the initial advantage that drives momentum comes from everyday ideas.
- The inside secrets of creating vast awareness for your projects.•How to nurture powerful connections that lead to break-through opportunities.
- Why momentum is driven by the speed, time, and space of a “seam.”
- How the “certainty of business uncertainty” can be used to your advantage.
Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real world. You’ll never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways. Get ready to make Cumulative Advantage work for you and your ideas right now!
What listeners say about Cumulative Advantage
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- Clogger
- 08-05-21
A truly Inspirational book
There are so many great ideas and thought-provoking parts to this book! The main joy and learning I found is how Mark describes what Cumulative Advantage is and how you can maximise it to help you in your business.
The book is written and narrated in an almost playful way so the information is accesible and easy to understand. This does not, however, take away from the power of its words.
Highly recommended for every business owner and, well, anyone who wants to excel in business. Thank you, Mark Schaefer, for your inspiration.
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