Conversations in Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations

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Conversations in Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations

By: Jabaree Dunham-Carson

Narrated by: David A. Nickerson

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About this listen

The purpose of this study is to discover if Customer Relationship Management programs can serve as a function of public relations in the development of stakeholder relationships. Conversations In Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations analyzes CRM communication by exploring the organization-public relationships between customers and their banking providers. Data is analyzed and explored, and practical CRM software options are offered for listeners to enhance their organizations.

Business Communication

Career Success

Education

Employment

Management

Management & Leadership

Business

Career

Public Relation

Customer Service

Customer Relationship Management