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Click

The Forces Behind How We Fully Engage with People, Work, and Everything We Do

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Click

By: Rom Brafman, Ori Brafman
Narrated by: Rob Shapiro
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About this listen

You know the feeling. You meet someone new - at a party or at work - and you just hit it off. There is an instant sense of camaraderie. In a word, you “click”. From the best-selling authors of Sway, Click is a fascinating psychological investigation of the forces behind what makes us click with certain people, or become fully immersed in whatever activity or situation we’re involved in.

From two co-workers who fall head over heels for each other while out to dinner and are married a month later (and 15 years later remain just as in love), to a team of scientists who changed the world with the magic of their invention, these kinds of peak experiences, when our senses are completely focused on the moment, are something that individuals - and companies - strive to achieve. After all, when you’re in the “zone”, you’re happier and more productive. Why is it that we click in certain situations and with certain people, but not with others? Can this kind of magical connection be consciously encouraged?

Is there a way to create such peak experiences, whether on a date or in your job?

According to Ori and Rom Brafman, there is.

In a powerful, story-driven narrative that weaves together cutting-edge research in psychology and sociology, the Brafmans explore what it means to “click”: The common factors present when our brain and senses are fully engaged. They identify five “accelerators” that increase the likelihood of these kinds of magic connections in our work and relationships.

From actors vying for a role on a popular TV series to police officers negotiating with hostage takers, we learn how one can foster an environment where we can click with another person and shape our thinking, behavior, and emotions.

A fascinating journey into how we engage with the world around us, Click will transform our thinking about those moments when we are in the zone and everything seems to fall into place.

©2010 Ori Brafman & Rom Brafman (P)2010 Random House
Mental Health Social Psychology & Interactions
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Critic reviews

“A provocative new book about the psychological forces that lead us to disregard facts or logic and behave in surprisingly irrational ways.” (New York Times)

“A unique and compulsively readable look at unseen behavioral trends.” (Fortune)

"A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics." (Tom Rath, coauthor of the New York Times number 1 best seller How Full Is Your Bucket?)

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