Listen free for 30 days
Listen with offer
-
Business to Brand
- Moving from Transaction to Transformation
- Narrated by: Fiona Killackey
- Length: 6 hrs and 36 mins
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
£0.00 for first 30 days
Business to Brand
Buy Now for £13.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Summary
Turning your creative side hustle or small business into a thriving and trusted brand may sound like a huge task, but help is at hand. Written by Fiona Killackey, the bestselling author of Passion. Purpose. Profit and owner of My Daily Business, Business to Brand is the definitive guide on how to move from a merely transactional business to a brand your audience can truly connect with. Broken down into steps on product development to positioning, visual identity to values, team building to tone of voice, Fiona sets out the framework you can apply to your own business in a fun, engaging and visual way. Incorporating case studies with globally respected creative brands, as well as practical templates and tactics, this book will help you not only transition from business to brand but also enjoy the journey.