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  • Burn the Business Plan

  • What Great Entrepreneurs Really Do
  • By: Carl J. Schramm
  • Narrated by: Tom Parks
  • Length: 8 hrs
  • 4.1 out of 5 stars (8 ratings)

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Burn the Business Plan

By: Carl J. Schramm
Narrated by: Tom Parks
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Summary

How would you like to get business start-up advice straight from the man who cofounded Global Entrepreneurship Week and StartUp America? Well, now you can. Forget everything you thought you knew about starting up - this is the essential guide to going it alone and starting a business.

Carl Schramm, the man described by The Economist as 'the evangelist of Entrepreneurship', has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Carl believes that entrepreneurship has been completely misrepresented by the media, business books, university programmes and MBA courses. He believes that the perception of what it takes to start a business no longer matches the reality - which is bad news for everyone because it stops great ideas coming to life.

Burn the Business Plan punctures the myth of the cool, tech-savvy 20-something entrepreneur with nothing to lose and venture capital to burn, showing that most people who start businesses are juggling careers and mortgages just like you. Burn the Business Plan is written to encourage you to get started. It demystifies the entrepreneurial process portrayed on television shows like Dragon's Den. It doesn't rely on largely irrelevant stories of overvalued tech start-ups, nor does it build on the largely mistaken narrative of a linear path from cold start to great success that is the essence of business planning, as taught in universities.

This is the guide to starting and running a business that will actually work for the rest of us. Burn the Business Plan is for regular people who just want practical, real-world advice on how to start and run a successful business. It shows you how to avoid the common mistakes and what you need to do to put your enterprise on track for success.

©2018 Carl J Schramm (P)2018 Brilliance Audio
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Great read

I had the book but it was quite long so I thought I’d get the audiobook instead which I loved

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Read if you want to be overwhelmed and give up

such a negative book indicating every single reason why the ideas won't work. no adapting a failed idea to a different place, product, promotion, price. just criticism galore. only read it you want to be put off trying your business. ensures paralysis by analysis

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