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Brands and the Brain
How to Use Neuroscience to Create Impactful Brands
By: Arvind Sahay
Narrated by: Derek Denzil
Length: 9 hrs and 4 mins

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Brands and the Brain

Name: Brands and the Brain
Brand: Random House Audio
SKU: BK_RAND_010744UK
Availability: InStock

By: Arvind Sahay

Narrated by: Derek Denzil

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Summary

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate listeners about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.