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Brainfluence
100 formas de convencer y persuadir a traves del neuromarketing. Gestion del conocimiento
By: Roger Dooley
Narrated by: Walter Krochmal
Length: 9 hrs and 35 mins

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Brainfluence

Name: Brainfluence
Brand: BookaVivo
SKU: BK_BKKA_000746UK
Availability: InStock

By: Roger Dooley

Narrated by: Walter Krochmal

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Summary

Un audioibro para persuadir e influir sobre los demás. Un audiolibro que concentra todas las novedades del neuromarketing.

De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5%. Brainfluence explica cómo funciona el cerebro y explica tanto cómo su funcionamiento influye en nuestras acciones y también cómo se puede llegar a influir en cómo pensamos.

A través 100 breves consejos, imprescindibles para cualquier experto en marketing o en comunicación, podrá aprender cómo colocar sus productos, cómo fijar precios, lograr fidelidad a una marca y mucho más. También es lectura imprescindibles para todos los que consumimos cotidianamente y nos dejamos influir por quienes hacen uso de estos 100 consejos