Send us a text

In this episode of the Unscripted Climb podcast, host Chris Beecham and co-host Michelle Mower engage with Natalie Micale from Hello Agency. They discuss Natalie's entrepreneurial journey, the importance of strategic marketing, common mistakes made by small business owners, and the significance of building relationships in business. Natalie shares insights on navigating marketing trends, the reality of hiring agencies, and the lessons learned from her experiences. The conversation emphasizes the need for clear communication, understanding the value of marketing, and staying true to one's brand values.

takeaways

• Natalie Micale founded Hello Agency in 2018 with a focus on branding and marketing.
• The journey of entrepreneurship involves resilience and adaptability.
• Strategic marketing requires understanding the ideal customer profile.
• Common mistakes include hiring interns without a clear strategy.
• Value-driven marketing is essential for building a loyal audience.
• Staying updated with marketing trends is crucial for success.
• Building relationships is key to business growth and opportunities.
• Overcoming challenges requires innovative solutions and teamwork.
• Documenting agreements and communications is vital in business.
• Aligning with brands that share your values is important for integrity.