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Karine Hsu on Building Assembly, the Social Media Tool That’s Changing the Game for Marketers
Nov 25 2024
Length: 12 mins
Podcast

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Karine Hsu on Building Assembly, the Social Media Tool That’s Changing the Game for Marketers

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Summary
In this episode of Social Proof by Verbatim, I chat with Karine Hsu, Founder of Assembly, a next-gen social media management platform trusted by top tech companies. Karine shares how Assembly was born out of frustrations with existing tools and dives deep into their scrappy early go-to-market strategy. From leveraging her network to mastering content marketing, Karine breaks down what it takes to scale a startup in the marketing tech world.

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