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This week Nick and Faye are delighted to be joined by Paul Thomas, owner of actual, real life, bricks & mortar running store Sole Mate, based in Merthyr Tydfil, Wales and right on the door step of some fantastic road and trail running.

In the world of online shopping from faceless big box stores, Sole Mate has taken the local running scene by storm by providing a genuine customer experience whilst being laser focused on giving back to the community. Under the banner of "Mind and Sole Mate" they run a community interest company to raise funds for therapy and mental health workshops, as well as providing kit to get out onto the trails for those who need it most (because we all know how powerful running can be for our mental health!)

Sole Mate's approach is clearly working as Paul shares some of the successes that have come from their hard work - such as their weekly social run having grown just 7 to regularly over 50 runners traveling to attend. Paul also shares a little "behind the scenes" into how Sole Mate came to be and what it takes to run the enterprise, whilst Nick and Faye join Paul in sharing their frustrations over examples of Gait Analysis done badly...

Maximum Mileage are proud to be partnered with Sole Mate, providing discounts to members of our Patreon (links below). If you're ever in the area, or frankly even if it's a bit of a drive, Sole Mate is totally worth the visit for runners of all flavours

Thanks for being part of our running community. Keep clocking those miles, keep pushing your limits, and above all, keep finding joy in the run. See you on the next episode of Maximum Mileage Running Podcast!

JOIN OUR PATREON! Your support here helps to keep making content and weekly podcast episodes... in return, you will have access to fantastic discounts through our numerous partners, plus we upload lots more content and chat to help you with your running!

Thanks to all our partners at Maximum Mileage who you can get huge discounts via the Maximum Mileage Patreon at https://patreon.com/MaximumMileage :

• Runderwear https://www.runderwear.co.uk/
• Truestart Coffee https://www.truestartcoffee.com/
• Torq Fitness https://www.torqfitness.co.uk/
• Protein Works https://www.theproteinworks.com/
• Ugoku Projects https://ugokuprojects.com/
• Solemate https://www.sole-mate.uk/

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