• Rise and fall of Old Monk

  • Nov 21 2024
  • Length: 11 mins
  • Podcast

Rise and fall of Old Monk

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  • Summary

  • The rise and fall of Old Monk, an Indian rum brand, offers lessons about adaptability, brand loyalty, and the importance of understanding the market: Rise Old Monk was a popular choice for its affordability and quality, and was the top Indian Made Foreign Liquor (IMFL) brand for many years. Fall Old Monk's decline began in the 2000s, when it faced increased competition from global brands and premium spirits: Sales: Old Monk's sales were surpassed by Celebration Rum in 2005, and by 2014, sales had dropped significantly. Distribution: Government alcohol policies made distribution harder. Local brands: State government policies in Tamil Nadu and Uttar Pradesh sidelined Old Monk in favor of local
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