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What Can Marketers Learn From Pop Culture?
Nov 20 2024
Length: 28 mins
Podcast

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What Can Marketers Learn From Pop Culture?

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Summary
I'm one of those guys who can incorporate pop culture references into just about anything, but today, I'll be linking them to marketing, content and audience.

Pop culture can put marketing concepts in a fresh context that resonates in unique and meaningful ways. Today's examples include:

How Miracle of 34th Street teaches a powerful lesson about brand attitudes and consumer behavior
How The Truman Show demonstrates the disconnect between corporate speak and human connection
What Coming to America's Randy Watson teaches us about social media
Why Ted Lasso's and Roy Kent's communication styles tell us about self-awareness
What Emperor Palpatine reminds us about copywriting

Even if you haven't seen one of these movies or TV episodes, these pop culture moments offer fresh perspectives on creating content that truly connects with your audience.
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