To achieve top rankings among thousands or even millions of pages for a given search query, your website must outperform the competition in nearly every aspect. But what does "better" mean from a search engine's perspective?

In this audio book, you'll learn about all the essential areas of search engine optimization. To have a real chance of ranking high, your website must excel in each of these areas. Wherever useful, I will provide you with checklists and tools to help you audit your own website quickly and without technical expertise.

For your site to be well-prepared for users and have a shot at top search results, each of these steps must be considered. Skipping any part could jeopardize your efforts. For example, a technically flawless website won't be found if you don't know what keywords people are searching for. Likewise, even the best content won't rank if it's not properly presented on the site. SEO is an ongoing process that needs to be revisited regularly to remain effective.

About the author:

Udo Raaf has built multiple websites since 1999 and, after completing his studies in Social and Economic Communication at the University of the Arts in Berlin, he specialized in search engine optimization and content strategy. Since then, he has advised clients from various industries (agencies, publishers, unions, government agencies, SMEs) on organic growth and regularly conducts seminars and workshops for companies and organizations to help online teams get started with SEO. "The SEO Planner" is based on his experience working with client websites of all sizes.